Digital Marketing Expert Digital Marketing Expert
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Job ID: 1354658817
Date Updated:Mar 26, 2019
Recruiter: Eyebuydirect
  • Work City : Shanghai
  • Salary Range : 15,000 - 25,000 CNY /Month
  • No. Hiring : 1
  • Work Experience : ≥2 year(s)
  • Job Type :Full Time
EyeBuyDirect, a subsidiary of Essilor International, leads the fast-growing online prescription eyewear industry in the American Market. Using industry innovations and creative marketing strategies, we’re able to generate rapid growth and global expansion year after year. Here at EBD, we design and manufacture our own products, allowing us to offer quality eyewear at unbeatable prices.
The right frames can change how the world sees you, and how you see yourself. Which means frames = possibilities. And we’re all about making possibilities available to everybody and that starts with our employees. We instill a young multinational culture with individuals who love collaboration and have a passion for creativity. In addition to providing a great work experience, we focus on career development for employees. You focus on us, we focus on you.
EyeBuyDirect
#ItsHowYouFrameIt
Key Responsibilities:
• Display development on strategy and execution for key performance marketing channels including, but not limited to PPC (Google, Yahoo & Bing), Facebook Ads and affiliates.
• Affiliates Modeling: using various tools to track, measure, analyze and report performance of all digital marketing implementations and assess against goals (ROI and KPIs) to create data-driven insights.
• Implementing marketing and advertising campaigns across multiple marketing channels by working with cross‐functional team members that may include design, product, IT and brand marketing departments.
• Manage marketing partners and agencies to support the strategy planning, execution, analysis and reporting to people.

Requirement:
• 3-5 years of overall digital marketing experience required, preferably with experience in E-Commerce/Web applications
• Bachelor/Master degree in either Business/Marketing/Economics/Statistics
• Good understanding of all aspects of digital marketing and E-Commerce/Digital Advertising, including: PPC, Paid Social advertising and Ad networks in the US
• Solid knowledge of website analytics and performance marketing reporting tools (Google Analytics, SimilarWeb, Facebook Ads Manager, Google Ads, etc.)
• Advanced working knowledge of any office data modeling platform
• Exceptional English language proficiency
• Ability to set priorities, foster cohesion and provide motivation to cross functional teams
• Ability to solve problems quickly, think creatively and thrive in a fast-paced, ecommerce environment

Skills
Digital sense
Language
English
  • Eyebuydirect

  • Recruiter Type: Employer
  • Current Location: Shanghai China
  • About us
    About Us

    Founded in 2006, EyeBuyDirect, a subsidiary of Essilor-Luxottica, is a leader in the fast growing and competitive online prescription eyewear industry. We’re on a mission to become the world’s most loved online eyewear brand and a one-stop-shop for all your prescription eyewear needs!
    Our Culture

    Our vision is to make quality eye care accessible to everyone, improving our customers’ lives and thereby being the world’s most diverse ecosystem for optical consumers.

    Our core values are:
    Do More with Less
    Open, Diverse and Transparent
    Measure Improvement & Reward Achievement
    One team (we win and fail together)
    Think Big, Be Bold and Quick
    Career Opportunities

    At EyeBuyDirect, we’re all about making possibilities available to everyone - and that includes our employees! We’re able to offer a wide range of career paths, whether you aspire to move from one department to another or to take on more managerial responsibilities. Your hard work and ambition will be rewarded here.

    Our employees are our greatest strength, and we’re very committed to developing their skills at EyeBuyDirect through local development programs and professional training courses. We also encourage our talented team of multinational professionals to be creative and collaborative while bringing their unique experience to their work.

    It’s a fast-paced, entrepreneurial environment where teamwork, quick thinking and a “can-do” attitude make all the difference. Sound like a place for you? Then, come for the challenge and stay for the growth at EyeBuyDirect!
  • Address: Room 1121, #1 Linked Square, No.222 Hubin Road, Huangpu District, Shanghai View in map
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