Marketing Manager Marketing Manager
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Job ID: 1354903745
Date Updated:Jan 25, 2022
Recruiter: Westlake University
  • Work City : Hangzhou
  • Salary Range : 20,000 - 40,000 CNY /Month
  • No. Hiring : 1
  • Work Experience : ≥3 year(s)
  • Job Type :Full Time
Westlake University & Westlake Education Foundations Introduction


Established in 2018, Westlake University is a new type of research university, a first in the history of modern China. We enjoy strong public support and aim to be a reformer in our higher education system. Founded by prominent scientists and scholars, Westlake University is committed to building a truly international, world leading, research-focused university.

Westlake University has been made possible through the generous support of the public. The foundations of the university provide the much-needed funding for its operations. Below is an overview of the foundations of the University. 

Westlake Education Foundation (Hangzhou) was established in 2015. It is dedicated to the founding of Westlake University and to be a perpetual source of support to the University. It forms the strong cornerstone for accomplishing the University’s mission in teaching and research.

Westlake Education Foundation (Hong Kong) Limited was incorporated in Hong Kong in 2018. The Foundation aims to foster the development of Westlake University and its exchange events in Mainland China, Hong Kong, Macao and Taiwan Province as well as around the world; develop educational affairs in Mainland China and Hong Kong, Macao and Taiwan Province and foster cooperation in the fields of academic research and education; and cultivate high-caliber professionals in frontier scientific research and high-tech fields.


Established in 2017, Westlake Education Foundation (USA), Inc. (the “Foundation”) was a 501(c)(3) tax exempt nonprofit organization for charitable, scientific and educational purposes in the USA. In keeping with our international perspective, the Foundation will fund exchange programs to encourage the education of Westlake University students abroad and students from US universities in China, as well as the academic exchange between the US and China.



Position:Marketing Manager, Office of Development

Job Description

The Marketing Manager is a key member of Westlake University Office of Development, whose mission is to keep donors and prospects engaged and participating with the university. This individual reports to the Deputy Director, Office of Development, and collaborates closely with donation program managers and internal partners to deliver engaging content to donors and prospects utilizing email, web pages, mobile technology, and social media. 


Essential Functions:

1. Develop advertising strategy and produce content supporting the donation programs and campaigns with the goal of driving donors and prospects engagement.

2. Develop deep content knowledge of the donation programs and priorities.

3. Manage marketing schedules and implementation of audience engagement strategies through a variety of social media channels, including curating foundations content and posting/responding on social media channels.

4. Assume responsibility for assuring that appropriate social media plans are in place and monitor ongoing activities.

5. Develop expertise in marketing industry trends and best practices, and make recommendations to the rest of the team based on this expertise.

Requirements:

1. A bachelor’s degree plus a minimum of 5 years with proven experience developing content strategies across a variety of channels and mediums, including written articles, multimedia, and social media.

2. An expert-level grasp of email marketing, digital content, mobile marketing, and social media strategy.

3. Solid writing skills.

4. Excellent interpersonal communications skills.

5. Must be a team player who is highly motivated and dedicated to advancing higher education and have an appreciation for the mission and values of Westlake University.

Compensation and Benefit:

Westlake University offers an internationally competitive compensation package, which will be determined by the selected candidate’s qualifications and experience.


How to Apply:

Please submit your cover letter and resume as a single attachment and send it to us.

Application deadline: Open until filled

Job highlights
Work visa Paid annual leave Air travel allowance Transportation allowance Medical & accidental insurance
Skills
PR Marketing Branding
Language
• English, Fluent • Chinese, Business level
  • About us
    Westlake University is a new type of non-profit research-oriented university supported by public and private funding. It is a vanguard in higher education reform in China and is established with the approval of the Ministry of Education of China.
    With the aim to become a world-class research and education institution, the university is committed to attracting the globally leading professors, developing state-of-the-art disciplines, cultivating world-class talents, and making fundamental discoveries. Westlake University has three schools: School of Life Sciences (covering all branches of modern experimental biology, computational biology, and all branches of medical sciences), School of Science (covering mathematics, physics, chemistry, and emerging fields of sciences), and School of Engineering (covering all branches of engineering).
  • Address: 18 Shilongshan Road, Cloud Town, Xihu District, Hangzhou View in map
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